Case Studies, Whitepapers, Webinars and Product Information sponsored by HERE

Geolocation and Mobile BPM: Benefits & Challenges EGUIDE: In this expert e-guide, Steve Weissman discusses the benefits that geolocation brings to mobile business process management. Learn how geolocation enables you to make customer service more specific and targeted and enhances business intelligence with geodata. Posted: 01 Mar 2016 \| Published: 25 Feb 2016 TOPICS: Business Intelligence \| Business Process Management \| CRM \| CRM Analytics \| Mobile CRM \| Mobile Device Management \| User Experience

Location-Based Apps and CRM: Convenience vs Privacy Concerns EGUIDE: This expert e-guide explains the current landscape of the taxi-hailing application market (think Uber) and examines how location-based mobile apps are revolutionizing customer relationship management in hospitality, insurance, and retail with a big emphasis on the customer privacy concern. Posted: 01 Mar 2016 \| Published: 25 Feb 2016 TOPICS: Business Intelligence \| CIOs \| CRM \| CRM Analytics \| Customer Service \| Mobile CRM \| Mobile Device Management \| Transportation Industry