WHITE PAPER:
Open this white paper to learn how to embrace real purchase intent and make agile changes to account lists and resources to reach your target market faster and easier.
EBOOK:
Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.
WEBCAST:
Increasingly more often, high-performance businesses are depending on intent data to fuel their pipelines. Watch this webinar to find out more about real purchase intent data, where it comes from, and how your business can make use of it.
INFOGRAPHIC:
Robotic process automation (RPA) bots can be divided into three modes -- unattended, attended and hybrid -- depending on how they operate within the enterprise. In this infographic, we compare the main similarities and differences between the three modes and examine how organizations can benefit from each of them.
EBOOK:
Learn from experts how predictive analytics should be used by sales teams, and the importance of having a strong model. Also uncover real-world examples of analytics being used to create more customer-specific advertisements and hire more promising workers, and how predictive lead scoring can help sales and marketing teams work together better.
EBOOK:
This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
EGUIDE:
In this brief expert guide, explore the pros and cons of Salesforce Sales Cloud. Learn why some users praise Sales Cloud's usability and accuracy, while others mourn its mobile CRM capabilities.
EGUIDE:
The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business.
EGUIDE:
In this expert e-guide, we explore how to integrate BPM with analytics successfully by examining different use cases and approaches. Learn how data scientists help derive optimal value from analytics, how to take analytics to the cloud, and how to leverage BPM to deliver ITaaS.
EGUIDE:
In this expert guide, explore what you can expect from the Salesforce Sales Cloud Platform with account/contact management, marketing, lead management, sales, and analytics features. Learn about the five different editions of this platform, their value, and details about trial periods.
